Facebook recently updated its algorithm, and to ensure your business is getting the most it can out of it, SMRT TV is informing you on what and how to use these updates to your advantage. The algorithm measures the relationship between two accounts, curating user’s feeds to be as personalized as possible. Timing, type of content, interactions, and time on content, are the key factors that affect the algorithm.
Likes, comments, and sharing, all fall under interactions, the more a user interacts with a post, the more they will see updates from that account. Keep this in mind before you post because by creating more interactive content, the more likely people will continue seeing your posts. Use Facebook’s built in analytics to see what times are peak for users to spend time on Facebook, and the closer you post to these times the higher the chances followers will see your posts. Type of content also makes a notable impact on the algorithm, post more live video and video than text based posts because Facebook prioritizes those two more than simple text and photos. The newest addition Facebook has made to its algorithm is time on content, Facebook can now monitor how long a user spends on each post, and the more time users spend the better for your business. Again, this is why interactive and interesting posts are important because the more involved you can get your followers with the things you’re posting, the more your business will appear on their feed. So in short, content should be effectively planned, well timed, and interactive, if all of this is managed your reach on Facebook will grow much stronger.