With the changes to Social Media Advertising platforms it is more important than ever that you understand your customers and work to gather your own information on them that you can use for marketing.
More and more privacy blocks are making it less reliable to use third party data. When you run an ad online and you are using the ad platforms targeting options you are using their data (third party) to find your ideal audience and market to them. The more privacy blocking options we have the less data these third parties can gather and thus the less effective the ads can be.
The more you gather this data yourself and get to know your own customers the better it will be for your business success!
Why should I gather any own customer information?
- One of the best reasons to gather your own customer information is so you can understand them and how you make a difference in their life. The more you understand this the better you can offer great value to them and keep them as your customers.
- Understanding your customers buying habits can also help you realize where you can offer extras to encourage more sales as well as realize when customers start to drop off and develop ways to keep them coming back to you.
- By understanding your customer better you also make it easier to encourage more referrals to your business. thus lowering your marketing costs and keeping your business growing.
We have created an Excel sheet you can download for free that will help you start this journey of getting to know your customers better and how you can grow your business faster!