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How can Facebook Custom Audiences help your marketing

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Advertising on Facebook is a powerful tool to grow your customer base. In this post we’ll discuss a handy technique in detail: custom audiences.

When you set out to create an ad campaign on Facebook, you’re given a lot of targeting options. Pay attention to these. This can narrow the audience of your ad by age, demographic information, zip codes, cities, gender, hobbies, topics, interests and more.

Unlike mass media, every dollar you spend is sent to customers you pick. You can talk to specifically those who will be more receptive to your message.

Say you have a list of emails of customers. You can upload these into Facebook and connect your ads to their personal profiles. Most people sign up with your newsletter with the same email they use for Facebook. Now you can create ads designed specifically for your current customers, like suggesting upgrades, reviews of past purchases and asking them to like your page.

Facebook allows you to extend your reach to customers that are similar to your chosen audience. Pursuing people who should be your customers – who have similar needs and buying preferences – expands your business to new customers.

Facebook also tracks mobile device information. If you have a list of phone numbers, especially of B2B clients, you can find customers this way, too.

Website traffic can also link you to leads. A snippet of code (a “pixel” in technical terms) copied and pasted into your site shows you dozens of metrics. Visitors to your site who also use Facebook can be served ads directly onto their profiles and newsfeed. This process is known as retargeting.

Media use is also tracked. Users who watch your vides can be divided into groups based on how long they watched it. Should someone watch nearly an entire video but miss the sales pitch at the end, you can send them an ad for the part they missed!

Ultimately, ads on social media follow the same basic principles of all sales. A no is not a no. It just means they don’t have enough information yet. Another ad or coupon can break through to a conversion.

A great feature to spruce up your campaigns is Facebook’s lead form. This form is created right on Facebook and automatically populates as much information as it can. Customers just fill out the little remaining and hit submit. You can also track those who filled out the form but didn’t submit it for some reason.

How do you get into your Facebook marketing account? On the upper right corner of the main Facebook page is an arrow that points down. Click on it and a menu appears. Near the bottom is an option called “Manage Ads.” This takes you to the dashboard.

How Pokémon Go can help your business

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Pokemon Go is perhaps the biggest news in tech all year. The game implements augmented reality, imposing computer generated images on the real world, thus giving users a real and digital view of the world. As users walk around, they see their character move through a map of the very streets they are walking to catch Pokemon, battle other teams, and create a lot of new foot traffic around businesses.

Upon its release, Pokemon Go shattered App Store records, no game has ever been downloaded so quickly and in such high volumes ever before. And it isn’t just young kids who are downloading. 40% of people who have downloaded the app are ages 24-40, a prime consumer demographic. Therefore, a whole new world has opened up for your business to take advantage of. Embrace the game and involve yourself in it, with this many people playing, a solid percentage of your target audience are bound to be participating.

Let your followers know of rare Pokemon in your area and use in game purchases to attract users to your location. One of the items you can purchase in the game is called a “lure”. These will attract more Pokemon to your location for 30 minutes. And where the Pokemon are the people will head to. For example, a pizza shop spent $10 in lure’s and increased the foot traffic to their location by 70%.  Once foot traffic increases around your store, advertise incentives or schedule meet ups for players in your store. The game is already strongly impacting the business world, and it’s only a month old. One of the best tools that are coming is Sponsored stops. These are special stops shown on the game map where a business can advertise their business inside the game. It is worth it for any business to plan for ways to tap in to this new phenomenon that is only set to grow even bigger.

How to optimize video for Search Engines

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Trevor Hanson, who runs Hanson Media Company, joins us today to discuss his business and share insight as to how to build an effective presence online for videos, primarily through YouTube.

Before you create and post a video the address are these 3 questions:

Who is going to watch it?

Where are they going to land?

What are they going to do?

Once answered, you will not only have the outline for your video, but also be on your way to ensuring the video is as effective and targeted as possible. A video’s effectiveness relies on its ability to reach the target audience, therefore it is vital to research keywords customers in your field are using to derive your titles and tags. By using Google’s Keyword Planner (which is free with a Gmail Account), you can search your topic and it will generate a list of keywords customers have been searching. With that list you now have all keywords you need for your YouTube tags and title. Just keep in mind, the lengthier more specific keywords you find, the more likely it is that you will find exactly the target audience you are looking for.

The more involved with YouTube you are, the more YouTube will help your video reach the top of the search results. So first of all, be sure your profile appears official and provides all necessary information. But on top of that there are some tricks you can use to bump your video up further, such as: linking similar videos to your description and compiling similar videos into a playlist. These show YouTube you want to be active and involved in their service and they will reward you with a higher priority in search results. Finally, always be sure to keep your video focused and to the point, the video should never exceed 4 minutes to keep users interested.

The key to generation more leads in 30 days!

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The number one thing that a business owner looses sleep over the most is making sure they have enough leads to keep their business growing. Kevin Smullin, an expert on lead generation, defines marketing as, “finding a limited market and seeking to dominate it totally”, and the only way to really do this is to get specific and carve out your own personal niche in the market. Always remember that generalities are the death of marketing, too often businesses are too vague and fail to be specific. This destroys the unique thing your business has to offer and makes it unable to stand out from the crowd. So when advertising, be sure to avoid common phrases such as low prices, and great service because although these sound nice, they don’t stick in the minds of your target group. Instead, create a Market Domination Statement, which addresses: the target group, the specific problem, and how exactly your business will solve it. By implementing these short term steps while marketing, finding leads will become much easier.

It is not enough to just gain clients, it is vital to retain them as well. Keep in mind that the best leads are people you have already worked with because there is already a relationship and they will already be familiar with your work. Therefore, it is important to keep them around with a client retention strategy that Kevin condenses into 4 simple points:

  • Write to clients monthly
  • Personally contact clients quarterly
  • Send them something on their birthday
  • Hold an annual event for all of your clients

 

These steps are designed to strengthen the bond between clients you have already dealt with so they will be far more likely to remember you, and be much more apt to refer the people around them to you.

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