Trevor Hanson, who runs Hanson Media Company, joins us today to discuss his business and share insight as to how to build an effective presence online for videos, primarily through YouTube.
Before you create and post a video the address are these 3 questions:
Who is going to watch it?
Where are they going to land?
What are they going to do?
Once answered, you will not only have the outline for your video, but also be on your way to ensuring the video is as effective and targeted as possible. A video’s effectiveness relies on its ability to reach the target audience, therefore it is vital to research keywords customers in your field are using to derive your titles and tags. By using Google’s Keyword Planner (which is free with a Gmail Account), you can search your topic and it will generate a list of keywords customers have been searching. With that list you now have all keywords you need for your YouTube tags and title. Just keep in mind, the lengthier more specific keywords you find, the more likely it is that you will find exactly the target audience you are looking for.
The more involved with YouTube you are, the more YouTube will help your video reach the top of the search results. So first of all, be sure your profile appears official and provides all necessary information. But on top of that there are some tricks you can use to bump your video up further, such as: linking similar videos to your description and compiling similar videos into a playlist. These show YouTube you want to be active and involved in their service and they will reward you with a higher priority in search results. Finally, always be sure to keep your video focused and to the point, the video should never exceed 4 minutes to keep users interested.