Pokemon Go is perhaps the biggest news in tech all year. The game implements augmented reality, imposing computer generated images on the real world, thus giving users a real and digital view of the world. As users walk around, they see their character move through a map of the very streets they are walking to catch Pokemon, battle other teams, and create a lot of new foot traffic around businesses.
Upon its release, Pokemon Go shattered App Store records, no game has ever been downloaded so quickly and in such high volumes ever before. And it isn’t just young kids who are downloading. 40% of people who have downloaded the app are ages 24-40, a prime consumer demographic. Therefore, a whole new world has opened up for your business to take advantage of. Embrace the game and involve yourself in it, with this many people playing, a solid percentage of your target audience are bound to be participating.
Let your followers know of rare Pokemon in your area and use in game purchases to attract users to your location. One of the items you can purchase in the game is called a “lure”. These will attract more Pokemon to your location for 30 minutes. And where the Pokemon are the people will head to. For example, a pizza shop spent $10 in lure’s and increased the foot traffic to their location by 70%. Once foot traffic increases around your store, advertise incentives or schedule meet ups for players in your store. The game is already strongly impacting the business world, and it’s only a month old. One of the best tools that are coming is Sponsored stops. These are special stops shown on the game map where a business can advertise their business inside the game. It is worth it for any business to plan for ways to tap in to this new phenomenon that is only set to grow even bigger.